THE PERSON BEHIND SOLO & SOLVENT
i created Solo-solvent to help solo businesses build something better
Running a solo service business gives you freedom, but it also puts everything on your shoulders. Solo-Solvent exists to help you navigate both sides of that equation, with practical ideas, systems, tools and products for building a more profitable, sustainable business, and growing it when you’re ready.
↓ THE SHORT VERSION
THE PERSON BEHIND SOLO & SOLVENT
i created Solo-solvent to help solo businesses build something better
Running a solo service business gives you freedom, but it also puts everything on your shoulders. Solo-Solvent exists to help you navigate both sides of that equation, with practical ideas, systems, tools and products for building a more profitable, sustainable business, and growing it when you’re ready.
↓ THE SHORT VERSION
THE SHORT VERSION
FIVE BUSINESSES. A LOT OF WRONG TURNS.
Here’s the journey that led to Solo-Solvent.
01
THE CAREER
Professional rugby, Neath, Swansea, Dragons, Scarlets. A car accident at 28 changed the course of my rugby dream.
02
THE Drift
When rugby contracts dried up, I spent several years figuring out what came next.
03
THE Failures
Four businesses taught me some expensive lessons about money, clients, pricing and trying to do everything myself.
04
THE turning point
In 2019 I started my digital agency, and begun understanding that a solo business needs different systems around cash flow, pricing, pipeline, capacity and leverage
THE BIGGER PICTURE
IT'S ALL CONNECTED.
Most of the challenges solo business owners face aren’t separate problems, they feed into each other.
A quiet pipeline can lead to money pressure. Money pressure can lead to underpricing. Underpricing can attract the wrong clients. Wrong clients can consume your time and energy.
That’s why I created the Pressure Loop, to help you see the connections, fix the root causes and build a stronger, more sustainable business.
THE BIGGER PICTURE
IT'S ALL CONNECTED.
Most of the challenges solo business owners face aren’t separate problems, they feed into each other.
A quiet pipeline can lead to money pressure. Money pressure can lead to underpricing. Underpricing can attract the wrong clients. Wrong clients can consume your time and energy.
That’s why I created the Pressure Loop, to help you see the connections, fix the root causes and build a stronger, more sustainable business.
A BROADER APPROACH
STABILISE. IMPROVE. GROW.
Whether you want a more stable, simpler business or you’re ready to create products, reach more people and scale, Solo & Solvent gives you the ideas, tools and resources to make it happen.
stablise & improve
- Steadier Income
- Better clients
- stronger pricing
- Clearer Boundaries
- More time and energy
grow your way
- Build your expertise
- Productise your skills
- Develop courses
- Reach more people
- Create income beyond your time
still building
THIS ISN'T THEORY.
I still run a business. Since 2019 I’ve run my digital marketing agency while developing and refining the ideas behind Solo-Solvent.
Everything here comes from real-world experience, including the mistakes.
Founder, Solo-Solvent
still building
THIS ISN'T THEORY.
I still run a business. Since 2019 I’ve run my digital marketing agency while developing and refining the ideas behind Solo-Solvent.
Everything here comes from real-world experience, including the mistakes.
Founder, Solo-Solvent
READY TO FIND YOUR PRESSURE POINT?
TAKE THE SOLO BUSINESS PRESSURE TEST.
Free · 3 minutes · 18 questions. One clear place to start.